About Aisle Planner

Aisle Planner is an all-in-one business management platform built for wedding and event professionals. From proposals and contracts to timelines and design tools, Aisle Planner helps planners and creatives streamline their workflows, impress clients, and grow their businesses.

The Challenge

Before working with Level Up Digital, Aisle Planner had tested paid ads but struggled to scale results. Cost per signup was too high, and the campaigns weren’t driving consistent, high-quality leads.

As a subscription-based SaaS platform, they needed to not only increase trial signups—but do so in a way that was efficient, measurable, and aligned with their ideal customer: professional wedding and event planners actively looking for better tools to run their businesses.

Strategy

We developed a paid media strategy focused on driving qualified signups at a sustainable cost, using both Google and Meta Ads to reach planners at different stages of the decision-making journey.

Key elements of the strategy included:

• Google Search Campaigns: We targeted high-intent keywords related to wedding planning software, event planning tools, and CRM alternatives for planners.

• Meta Ads Strategy: We ran prospecting and retargeting campaigns on Facebook and Instagram with visuals that showcased the Aisle Planner interface and value props.

• Audience Targeting: We built detailed audiences based on job titles, interests, and behaviors to reach wedding and event professionals specifically.

• Ad Copy Testing: We tested different messaging angles—focusing on time-saving, professionalism, and client experience—to see what resonated most.

• Ongoing Optimization: We continuously refined bids, creatives, and targeting based on trial signup data and lead quality feedback from the Aisle Planner team.

The goal was simple: reach more of the right people and turn paid ads into a reliable channel for customer acquisition.

The Results

With a focused and data-driven ad strategy, Aisle Planner saw a strong lift in lead volume and overall ad performance. 

Highlights include:

• Significant reduction in cost per signup, making paid ads a scalable acquisition channel

• Increase in high-quality trial signups from wedding and event professionals

• Improved conversion rates through better audience targeting and ad-to-landing page alignment

• Clear insights into what messaging and platforms perform best, helping inform broader marketing decisions

What started as a test has now become a key part of Aisle Planner’s ongoing growth strategy.