About Any Length Retreat

Any Length Retreat is a men’s addiction recovery center located in Austin, Texas. Their program is rooted in the 12 Steps and designed to help men achieve lasting freedom from addiction.

They offer 30-, 60-, and 90-day retreats that support deep healing, personal growth, and long-term recovery—emphasizing structure, community, and accountability.

The Challenge

Before partnering with Level Up Digital, Any Length Retreat had limited visibility online and wasn’t getting consistent leads from paid advertising. They had tried running ads in the past, but results were unpredictable—and the cost per lead was too high to be sustainable.

The addiction recovery space is highly competitive, and timing is critical—families and individuals often search for help in moments of crisis. Any Length needed a partner who could create a reliable, cost-effective way to connect with the right people at the right time and drive more qualified inquiries and admissions.

Strategy

We built a full-funnel paid media strategy using both Google and Meta Ads to reach people searching for addiction recovery support and engage those who may not be actively searching but fit the profile of someone needing help.

Key steps included:

• Google Search Campaigns: We focused on high-intent keywords related to addiction recovery and men’s rehab programs, targeting people actively looking for help.

• Meta Ads Strategy: We ran awareness and retargeting campaigns on Facebook and Instagram to reach families, loved ones, and individuals in earlier stages of the decision-making process.

• Landing Page Creation: We worked with the Any Length team to ensure ad traffic was being sent to pages optimized for conversions—clear CTAs, strong messaging, and easy ways to get in touch.

• Ad Copy Testing: We continuously tested different messages, tones, and calls to action to learn what resonated best and drove real inquiries.

• Call Tracking Integration: We implemented call tracking to measure which campaigns, keywords, and platforms were driving phone calls—one of the most important conversion actions for this type of service.

• Ongoing Optimization: We closely monitored lead quality and cost per conversion, refining targeting, bidding, and creative across both platforms.

The goal was to build a system that consistently delivered qualified leads—helping more men take the first step toward recovery.

The Results

Since launching campaigns in February 2024, we’ve helped Any Length Retreat build a consistent pipeline of qualified leads and drive more admissions through paid ads.

Key outcomes include:

• Steady stream of high-quality phone calls and form submissions from prospective clients and family members

• Improved cost per lead across both Google and Meta Ads compared to their previous efforts

• Greater visibility in a highly competitive market for addiction recovery services

• Scalable ad strategy that adjusts easily based on seasonality, budget, and program availability

The campaigns continue to generate meaningful results, helping more men find support and take the next step in their recovery journey.