About Artis Senior Living

Artis Senior Living is a premier provider of assisted living and memory care services, with 26 communities across the United States. Their mission is to provide compassionate, individualized care in purpose-built residences designed to support residents with Alzheimer’s disease and other forms of dementia.

The Challenge

Before partnering with Level Up Digital, Artis Senior Living was working with a large agency that failed to deliver results. Campaigns were under-optimized, poorly managed, and lacked the local nuance needed to perform across different markets.

Leads were expensive and inconsistent, and the communities weren’t seeing the volume of tours or move-ins they needed to hit occupancy goals. With over 25 locations, Artis needed a smarter, more personalized approach—one that could scale effectively while improving both lead quality and cost efficiency.

Strategy

We started by conducting a full audit of the existing account structure and quickly identified missed opportunities and inefficiencies. From there, we rebuilt the campaigns from the ground up with a localized, conversion-focused strategy.

Here’s what we did:

• Location-Specific Campaigns: We created separate campaigns for each Artis community, allowing us to tailor targeting, messaging, and budgets to each market’s unique dynamics.

• Keyword Strategy Overhaul: We focused on high-intent, locally relevant search terms to attract families actively looking for memory care and assisted living options.

• Conversion-Focused Landing Pages: We partnered with Artis to improve landing page experiences, making it easier for prospective families to schedule tours or request more information.

• Ad Copy Testing: We continuously tested headlines, descriptions, and calls to action to find the most effective messaging for each audience and location.

• Retargeting Campaigns: We implemented retargeting strategies to stay top-of-mind with website visitors and drive them back to convert.

• Ongoing Optimization: We closely monitored performance, continuously testing ad copy, bidding strategies, and audiences to improve lead volume and cost efficiency.

The focus was on driving not just more leads—but more qualified leads that convert into tours and ultimately move-ins.

The Results

Our partnership with Artis Senior Living led to a dramatic improvement in performance across all key metrics. Within the first few months, we were able to:

• Cut cost per lead by over 50% within the first few months

• Improve lead quality, leading to more scheduled tours and move-ins

• Drive a measurable lift in move-ins, improving overall occupancy rates

• Achieve a significantly lower cost per move-in compared to third-party referral sources like A Place for Mom

• Establish consistent, scalable performance across all 26 communities

By focusing on local relevance, campaign structure, and ongoing optimization, we turned paid ads into a reliable and cost-efficient growth channel for Artis.