About LightSource

LightSource is a boutique photography studio and fine art printing company based in San Francisco. Known for its craftsmanship and attention to detail, LightSource offers premium services including large-format printing, high-end photo finishing, and custom photo album digitization.

Serving artists, photographers, and individuals with archival needs, LightSource has built a reputation for quality, precision, and white-glove service.

The Challenge

Before working with Level Up Digital, LightSource had limited success using digital ads to promote their high-end services. Most paid traffic wasn’t converting, and much of the ad budget was being spent on low-quality clicks or general interest users who weren’t a good fit for their premium offerings.

They needed a smarter approach—one that could target the right audience, drive qualified inquiries for their printing and digitization services, and reflect the craftsmanship and quality their brand is known for.

Strategy

We crafted a tailored paid ads strategy to help LightSource connect with clients specifically looking for premium, detail-oriented printing and digitization services.

Here’s what we focused on:

• Capturing High-Intent Search Traffic: On Google, we built tightly themed campaigns around terms like “photo album digitization” and “fine art printing San Francisco” to reach people already searching for exactly what LightSource offers.

• Driving New Interest Through Social: On Meta, we ran prospecting campaigns to introduce LightSource’s digitization service to new audiences, along with retargeting ads to re-engage past visitors and nurture interest.

• Local Relevance: We focused geographically on the Bay Area, targeting customers most likely to visit the studio or ship their projects regionally.

• Custom Landing Page for Digitization Leads: To maximize conversions, we worked with LightSource to design and launch a dedicated landing page for their album digitization service—highlighting their process, quality standards, and white-glove experience.

• Premium Brand Positioning: We ensured all creative reflected LightSource’s upscale, craft-first brand—emphasizing quality, care, and attention to detail to attract the right type of customer.

The end goal was a streamlined funnel that brought in more of the right leads—without compromising the studio’s premium positioning.

The Results

With a refined strategy and clearer positioning, LightSource saw a measurable lift in both lead quality and volume for their most valuable services.

Key outcomes included:

• Consistent flow of inquiries for album digitization and high-end printing services

• Lower cost per lead compared to past campaigns, with better alignment between ad clicks and actual service interest

• Higher engagement rates on Meta Ads, especially for album digitization among new audiences

• More visibility in local search results, helping LightSource stand out in a competitive Bay Area market

The campaigns have continued to deliver qualified leads—supporting LightSource’s growth while preserving the integrity of their brand.